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Press Restart

Gentle Retinol Serum
Rated 4.6 out of 5 stars
426 Reviews

Use if texture changes got you down and it's time to start anew.

Made for:

Regular price
$34.99 $43.99 Sale price

Clinically-Tested | Dermatologist-Tested | Sensitive Skin-Friendly
Specifically formulated for sensitive skin and first-time retinol users, our Gentle Retinol Serum delivers the tone and texture-reforming benefits of retinol without the redness, dryness, or peeling. Our gel-cream formula contains microencapsulated retinol, which penetrates deep down into skin to skip surface irritation, plus natural retinol alternatives arophira and bakuchiol. It's a gentle yet effective nightly treatment that refines skin texture, softens fine lines and wrinkles, and evens out skin tone while supporting healthy skin function and keeping pores clear.

Note: Since the retinol serum’s green tint comes from its naturally-derived ingredients, color intensity can vary from batch to batch. This is totally normal and does not affect the efficacy of the product.

HOW: Smooth 2 pumps into clean, almost-dry skin. Let it sink in for one minute before your next skincare move.
WHERE: Face and neck. Bonus points for chest. Be careful when applying to the eye area to avoid getting product in your eyes.
WHEN: Every PM after cleansing. Use alone or between lighter serums and moisturizer.

GOOD TO KNOW: Retinol speeds up skin cell turnover. Protect those fresh, new skin cells by wearing sunscreen daily.

Use within 12 months once opened.

Net wt: 1 fl. oz. / 30 ml

ENCAPSULATED RETINOL (0.03%) helps improve uneven texture and tone
BAKUCHIOL (0.05%) a botanical retinol alternative that gently retexturizes
AROPHIRA (1%) a natural retinol alternative that helps control sebum production

Water, Helianthus Annuus (Sunflower) Seed Oil, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Retinol, Bakuchiol, Crithmum Maritimum Extract, Glycerin, Paeonia Suffruticosa Extract, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Cyclodextrin, Sodium Hyaluronate, Carica Papaya Extract, Xylitylglucoside, Anhydroxylitol, Xylitol, Hippophae Rhamnoides Oil, Tocopheryl Acetate, Opuntia Conccinellifera Fruit Extract, Rosa Canina Seed Oil, Chamomilla Recutita (Matricaria) Extract, Aloe Barbadensis Leaf Juice, Chlorophyll, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Oil, Nylon-12, Isohexadecane, Polysorbate 80, Trehalose, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Ethylhexylglycerin

Free from parabens, silicones, sulfates, and 1,350+ ingredients that have questionable data.


We are a climate-first brand focused on reducing our footprint. Our partner in emissions tracking, Bluebird Climate, calculates each product’s footprint using Greenhouse Gas Protocol, which considers emissions from materials, ingredients, manufacturing, transportation, and distribution. A product’s waste footprint is calculated by examining its recyclability and degradability.

Rated 4.6 out of 5 stars
Based on 426 reviews
Total 5 star reviews: 327 Total 4 star reviews: 62 Total 3 star reviews: 10 Total 2 star reviews: 12 Total 1 star reviews: 15
91%would recommend this product
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426 reviews
  • RC
    Reba C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago

    I really like it thank you. The first one is using your product the second is before using your product.

  • MV
    Margaret V.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago

    Great for combination skin!

  • HB
    Heidi B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    I love this serum!

    I've had nothing but great luck with this serum. My skin looks great, I don't think I look 53, and the serum goes on so well and quickly absorbs.

  • C
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Awesome! On my third bottle. Love the retinal glow it gives.

  • JC
    Jane C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Very nice skin care

    Pleasantly surprised how much I liked every item I purchased. I have rosacea and aging skin so I liked that none of the products created a flare up. Press Restart has replaced my prescription retin A most nights.

    Stroke of Brilliance vitamin C serum is used every morning; no stinging with this item. I love Dew Point gel-cream moisturizer for my combination skin in the warmer months.

    Will be purchasing again!

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