YOUR BAG
quick shop
LOGIN
LOOKING FOR SOMETHING?

Search by skin concern, product name, type, texture, ingredients—pretty much anything.

See more
The
GOOD SKIN Blog

This Is the Correct Order In Which You Should Be Applying Your Skincare

“Do I apply serum before or after moisturizer?” Good question. We get asked about product layering all the time on our Skin Hotline, so let’s settle it once and for all. The order in which you apply skincare products is directly related to how your skin is going to absorb them. To truly get the full benefits of your products, there is a rule of thumb: apply your skincare from thinnest to thickest. That means liquid-y products, like toners and serums, come first and oil-based, creamy, or whipped products are applied last. To see the best results from your regimen, follow this order:

 

Step 1: Cleanser 

Whether you’re looking for a clean slate to start your day or to remove your makeup at the end of it, wash up with your favorite cleanser. Opt for one that is free of sulfates, soaps, and detergents (like our Wash It Out Gel Cleanser), which can strip skin's natural oils and create that uncomfortable squeaky clean feeling. Or, double cleanse

As far as physical exfoliation goes, use something like Day Maker as a pre-cleanse 1-3 times a week to lift dirt and grime before washing it all away with your face wash. 
 

Step 2: Toner (Or Essence)

A good toner can restore the skin’s pH, remove hard water residue, and replenish skin. The water-like consistency of toner penetrates quickly and preps your skin for the rest of your regimen. If you're into chemical exfoliation, Weekend Glow is a great option to use here.

Step 3: Serum

Serums are packed with active ingredients that target specific concerns. During this step, really take the time to pat the product in with your hands or a facial roller. You can also add in a booster, like a couple drops of hyaluronic acid or a shake of vitamin C, to, over, or under a serum (just follow that thinnest to thickest rule). Regardless, always wait 2-3 minutes for serums to sink in before moving onto your next step.

Step 4: Eye Care 

As you may know, the skin around your eyes is the thinnest on your body—meaning your eyes can always use some extra TLC. Once serums have absorbed, hit the eye area with your favorite eye gel or cream. *You may choose to apply your spot treatment at this step, too (more on that below).

Step 5: Moisturizer and/or Facial Oils

Seal your routine in with a moisturizer. Moisturizers are usually thicker in consistency because they are designed to absorb slower than your other products—this helps to lock in the moisture and protect your skin. Gel-cream, lotion, or rich cream? You decide. If you use facial oils, layer on top of or use instead of moisturizer. 

Step 6: Spot Treatment

When it comes to addressing pimples, you have two options. Moisturize first (avoiding or using a light layer over the breakout) and then spot treat or use the blemish treatment first before moisturizing everywhere but the affected area. This will prevent any smearing and make sure your product gets where it needs to go. Depending on the size of the breakout area, one way may work better for you than the other. 

Step 7: Sunscreen

And finally, let’s not forget to protect our skin from the sun (every single day, all year round). Applying sunscreen should be the last and final step in your AM skincare routine. The AAD recommends choosing SPF 30 or higher with broad-spectrum protection to ward off both UVA and UVB rays. Our Daily Mineral Sunscreen protects against environmental and electronic pollution (like screen time), too.

*Incorporate Weekly: Masks and Peels 

These targeted treatments can work their way into your rotation typically 1-3 times a week. For wash-off masks and peels, use after cleansing and toning but before applying your serums. For leave-ons, like The Shortcut, apply after serums or simply on freshly cleansed skin.  
Get a fully-stocked routine by shopping bundles (or make your own through our Skin Decoder).

 

This Is the Correct Order In Which You Should Be Applying Your Skincare
This Is the Correct Order In Which You Should Be Applying Your Skincare

Antioxidants Are Everywhere in Skincare, But What Do They Actually Do?
Antioxidants Are Everywhere in Skincare, But What Do They Actually Do?

Can You Actually Get Rid of Dark Circles and Undereye Bags?
Can You Actually Get Rid of Dark Circles and Undereye Bags?

How to Recycle Your Beauty Products
How to Recycle Your Beauty Products