Co-created with over 85,342 of you (and counting), our mission is simple:

MAKE PRODUCTS THAT PERFORM FOR YOUR SKIN, BODY, AND PLANET

FORMULA FIRST

Our products are made with proven ingredients at skin-changing levels, and without the fussy packaging and conventional retail markups. With everything under $25, you only pay for what matters—the goop inside the bottle.

FOR EVERYONE

We’re the first skincare brand that’s community co-created, so you could say listening is in our DNA. From concepting to testing, every product we make is approved by you.

PURPOSEFULLY MADE

Everything we do has an impact on our planet, which is why we’ve maintained net-zero emissions since our launch in 2019. See what else we’re doing to take responsibility for our impact.

REALNESS ALWAYS

We believe in transparency at every level. We never airbrush skin and are always upfront about where we're at and where we're headed (just check out our biannual reports and community board meetings).

WE USE THE GOOD
(AND SKIP THE ‘NOT SURE’)

We formulate to the highest standards in the world, European Union standards, nixing 1,350+ ingredients that have questionable data when it comes to the health of our skin, body, and planet.

Every ingredient has a purpose, and unless that purpose is proven safe and effective, we skip it. If that ever changes, so will our ‘no thanks’ list.