We’re the non-toxic, vegan, cruelty-free skincare brand powered by experts and developed with you.
OUR MISSION IS SIMPLE:
MAKE GOOD SKIN AND
CLEAN PRODUCTS FOR ALL.
High-Performance,
Not Hype.
Formula First
Our products are made with proven ingredients at skin-changing levels, and without the fussy packaging and conventional markups. So you only pay for what matters—the goop inside the bottle.
Guru Guided
Think of us as your personal skin gurus. From the prescriptive icons on every product to our regimen-building Skin Decoder to our always buzzing DMs, we got you.
Realness Always
Want to chat? We’re here and we want to hear from you. And from breaking down what’s in our products and what’s not to always showing you unretouched skin, we pinky-swear to keep it real.
Pro Recycling
We take waste seriously. We skip excess packaging like inserts and boxes for bigger items and use recyclable packaging wherever possible (we’re 92% recyclable and working on 100%).
WE KEEP IT CLEAN.
We formulate to the highest standards in the world, European Union standards, banning over 1,300 toxins and questionable ingredients, to ensure our products are safe, non-toxic, and effective. We keep the good, cut the bad, and focus on what works.
- VEGAN & CRUELTY-FREE
- NO ARTIFICIAL FRAGRANCE
- NO ARTIFICIAL COLORS
- NO PARABENS
- NO SULFATES (SLS/SLES)
- NO ADDED PHTHALATES
- NO SILICONES
- NO FORMALDEHYDE
- NO TRICLOSAN
- NO TRICLOCARBAN
- NO PETROLEUM
- NO MINERAL OIL
- NO TALC
- NO NPE (NONYLPHENOL ETHOXYLATE)
- NO BHA (BUTYLATED HYDROXYANISOLE)
- NO BHT (BUTYLATED HYDROXYTOLUENE)
- NO HYDROQUINONE
- NO MICRO-BEADS
- NO CHEMICAL SUNSCREEN
- RECYCLABLE PACKAGING
