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Environmental Accountability

Everything we do has an impact. To help preserve our planet and our friends who live on it, we bring sustainability into every decision we make. It's our responsibility to act now.

By The Numbers

450

Years it takes for one plastic bottle to decompose—i.e., not until after your great-great-great-great grandchild is born. 1

35B

Tons of carbon dioxide (about the weight of 5 billion elephants) emitted by humans per year.2

4M

Species predicted to go extinct by 2050 (the earth only has 8M total) due to damage done to our ecosystems. 3

450

Years it takes for one plastic bottle to decompose—i.e. not until after your great-great-great-great grandchild is born. 1

35B

Tons of carbon dioxide (about the weight of 5 billion elephants) emitted by humans per year.2

4M

Species predicted to go extinct by 2050 (the earth only has 8M total) due to damage done to our ecosystems. 3

What are we
doing about it?

Now
Next

Waste Less:

• 60% of our packaging is recyclable through curbside programs, which can divert 22 tons of plastic from landfills when recycled properly

• Our current assortment is 40% post-consumer recycled plastic (PCR) by weight

Reuse More:

• Average 50% PCR by weight across the entire assortment and increase the recycled content of our shipper boxes to 50% or more

• Create a recycling collection program for all beauty products

Reduce and Rebalance Emissions:

• Net-zero greenhouse gas (GHG) emissions since launch, achieved through energy efficient practices and 2,600 tonnes of UN-certified carbon offsets

• 100% of GHG emissions (including those associated with shipping orders and marketing packages) offset

Repeat Climate Action:

• Reduce greenhouse gas emissions by 10% per unit over the next year and produce 50% of our assortment domestically

• Become Climate Neutral Certified, furthering our commitment to maintain net-neutral carbon emissions

FORMULATE SUSTAINABLY:

• 100% vegan ingredients conserve our world’s wildlife and are shown to reduce water usage, while biodegradable, silicone-free, reef-safe formulas protect our oceans

• 100% FSC-certified (Forest Stewardship Council) paper packaging ensures responsible sourcing

MORE TRANSPARENCY AND ACCOUNTABILITY:

• Share Sustainable Product Attributes, Packaging Guidelines, and Item Footprints on our site to provide full visibility into the environmental impact of our products

• Remove polyethylene and PEGs from all formulas, which have the potential to harm aquatic life

We're in
this together

What you can do:

Stay educated, shop consciously, limit your waste, and recycle your beauty products.

What we can do:

How can we be better? What initiatives are most important to you? Talk to us.

Sources:
1. L Parker - National Geographic, 2018 - imphaltimes.com 2. Scott, Michon, and Rebecca Lindsey. “Which Emits More Carbon Dioxide: Volcanoes or Human Activities?: NOAA Climate.gov.” Which Emits More Carbon Dioxide: Volcanoes or Human Activities? | NOAA Climate.gov, 15 June 2016, www.climate.gov/news-features/climate-qa/which-emits-more-carbon-dioxide-volcanoes-or-human-activities. 3. Center for Biological Diversity. "The Extinction Crisis." Web Accessed March 20, 2015 4. Rosi, Alice, et al. "Environmental impact of omnivorous, ovo-lacto-vegetarian, and vegan diet." Scientific reports 7.1 (2017): 1-9.