Dermatologist-Tested

For Sensitive Skin

Cruelty Free

Vegan

Dermatologist-Tested

Clean

Vegan

Day Lash

Lifting and Defining Mascara

5.0
Rated 5.0 out of 5 stars
36 Reviews
Regular price
$14.99
Sale price
$14.99
Regular price
Shade:Black
This mascara lifts, lengthens, and defines without the clumps. The lightweight and water-resistant formula glides on easily with a brush that was designed to coat every lash for that soft, fluttery look. Easy, na...

Clump-free, lifting and lengthening mascara for soft, glossy definition that doesn't flake.

How: Brush through lashes from root to tip, wiggling the wand with each stroke for added definition, lift, and length.
Where: Top and bottom lashes.
When: As the last (or only!) step in your eye makeup routine.

Good to Know: For more oomph, apply one layer, wait for the formula to dry slightly, and then add another layer on top.

Water (Aqua) (Eau), Euphorbia Cerifera (Candelilla) Wax, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Pullulan, Pentaerythrityl Tetraisostearate, Copernicia Cerifera (Carnauba) Wax, Glycerin, Sucrose Acetate lsobutyrate, Propanediol, Stearic Acid, Polyhydroxystearic Acid, Arginine, Tocopheryl Acetate, Biotinoyl Tripeplide-1, Cellulose, Microcrystalline Cellulose, Panthenol, Silica, Phenoxyethanol, Ethylhexylglycerin, Cellulose Gum, Tromethamine, Hydroxyacetophenone, Sodium Phytate, Sodium Dehydroacetate

May contain (+/-): Iron Oxides (Cl 77491, 77492, 77499)

Free from parabens, silicones, sulfates, and 1,350+ ingredients that have questionable data.

Packaging made with 55% PCR (post-consumer recycled) plastic.

Easy Brow

Tinted Brow Gel

Day Lash

Lifting and Defining Mascara

Formulated With:

Our key ingredients Lifting and Defining Mascara

Nourishes, hydrates and conditions eyelashes

Helps strengthen eyelashes

"This mascara is incredible! It adds volume, length, and separates lashes perfectly without clumping. It lasts all day without smudging or flaking, even in humid weather"


- Melanie

The Experience

Finish

Glossy, lengthened lashes

Feels Like

Your own natural lashes, with a soft, flexible coat of color that doesn't flake or smudge

5.0
Rated 5.0 out of 5 stars
Based on 36 reviews
Total 5 star reviews: 35 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
Slide 1 selected
Reviews Summary
Customers say this mascara creates beautifully defined, clump-free lashes. The lightweight formula allows for natural-looking length and separation. Many reviews mention its effectiveness for everyday wear, with the applicator brush receiving praise for precise lash definition. While some note multiple coats are needed for dramatic results, most appreciate the buildable coverage. Reviews consistently highlight the weightless feel and lasting wear throughout the day.
36 reviews
  • SC
    Sheri C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    My Favorite mascara!

    Absolutely LOVE this mascara. The design of the brush is the best I’ve ever used. I love how it separates my lashes. I don’t have to use nearly as much as what I had to use with other brands.

  • N
    Nancy
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Minimalist perfection

    I used Clinique Naturally Glossy Mascara for years and years, and have been searching for a good replacement ever since it was discontinued. I was about to give up, when this appeared! It's everything I wanted in a mascara: no clumping, no spidery effect, just natural looking lashes with more definition. it stays on, and it's easy to remove.

  • MP
    Michelle P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love this as an everyday mascara

    I'm mostly looking for color rather than a lot of thickening or lengthening and this mascara in brown works great for me. It doesn't clump or smudge and gives a pretty natural but enhanced look.

  • C
    Clare
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    amazing!

    it leaves zero clumps, and the applicator separates all the lashes really well.

  • LR
    Laura R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Great product

    I really like this product