Dermatologist-Tested

For Sensitive Skin

Cruelty Free

Vegan

Dermatologist-Tested

Clean

Vegan

Smooth Skin

Face Primer

4.8
Rated 4.8 out of 5 stars
59 Reviews
Regular price
$16.99
Sale price
$16.99
Regular price
This primer is the answer to a smoother application and longer-lasting makeup. Non-comedogenic and dermatologist-tested, our formula adds a subtle radiance that blurs fine lines and pores. It feels like nothing o...

Your makeup will go on smooth and last even longer with this ultra-hydrating, skin-perfecting primer.

How: After skincare, apply to clean, moisturized skin with fingertips. Allow primer to fully dry down before applying makeup.
Where: Entire face.
When: After skincare and before makeup.

Good to Know: Not going for a full face? On days you're simply covering a breakout, use this primer only in the area you're applying concealer. It'll smooth out the texture so makeup goes on seamlessly.

Water (Aqua) (Eau), Butylene Glycol, Calcium Sodium Borosilicate, Silica, Niacinamide, Dipropylene Glycol, Glycerin, Dipentaerythrityl Hexa C5-9 Acid Esters, Coco-Caprylate/Caprate, Pentylene Glycol, Diamond Powder, Tapioca Starch, Hydrolyzed Sodium Hyaluronate, Cetearyl Olivate, Caprylyl Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sorbitan Olivate, Mica, Sodium Polyacrylate, Phenoxyethanol, Titanium Dioxide (CI 77891)

Free from parabens, silicones, sulfates, and 1,350+ ingredients that have questionable data.

Packaging made with 10% PCR (post-consumer recycled) plastic.

Formulated With:

Our key ingredients Face Primer

Hydrates skin

Helps even skin tone

"Very lightweight but effective primer, my makeup looks flawless when I use this product, Has no scent, and feels good on the skin."


- Maria

The Experience

Finish

A natural, subtle radiance and slightly blurred skin

Feels Like

A soft, lightweight moisturizer that instantly sinks into skin and leaves behind a soft, smooth feel but no residue

4.8
Rated 4.8 out of 5 stars
Based on 59 reviews
Total 5 star reviews: 46 Total 4 star reviews: 12 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
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Reviews Summary
Customers say this primer feels lightweight and silky on the skin. Many reviews mention how smoothly makeup applies over it, with the product absorbing quickly without feeling sticky. Users appreciate its effectiveness in warm weather, with makeup staying in place throughout the day. The lightweight formula works well for various skin types, and many note it can be worn alone or under makeup. Some mention waiting a few minutes before applying foundation to prevent pilling. The pump dispenser receives praise, though several note it should be stored upright for best results.
59 reviews
  • KH
    Kathryn H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    41 seconds ago
    Perfectly primed!

    Non greasy, smoothing primer perfect for all day wear! Better than most primers I’ve tried and makeup stays in place!

  • KE
    Kasey E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    It really works!

    This really keeps my makeup on longer! It’s a natural finish, not dewy or shiny or matte. It’s a light, airy lotion and you need just a little bit (1/2 pumps?) to cover your face. I put some on and let it sit for 15-30 seconds before putting makeup on. It’s magic!

  • TT
    Tonjua T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Smooth as silk

    No issues for me thus far. I have very testy skin and all is well. The feel is healing.

  • AJ
    Aye J.
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    IM IN LOVE! PLEASE NEVER DISCONTINUE!🙏🏽

    Stopped in at target and grabbed this magical primer and IM HERE FOR IT! I'm 47 and couldn't wait to use it. I put it over my makeup and it looks so freaking good. I used it as instructed to do and it was even better. Any lines I had were plumped up and it gives such a natural glow on its own. It looks like I didn't miss my injections 4 months ago. NEVER DISCONTINUE VERSED. I WILL BE VERY UPSET AND PLEASE DO NOT DISCONTINUE THE BARRIER BALM

  • A
    Anna
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    5 Stars

    Great primer!