Dermatologist-Tested

For Sensitive Skin

Cruelty Free

Vegan

Dermatologist-Tested

Clean

Vegan

Smooth Skin

Face Primer

4.7
Rated 4.7 out of 5 stars
64 Reviews
$16.99
$16.99
This primer is the answer to a smoother application and longer-lasting makeup. Non-comedogenic and dermatologist-tested, our formula adds a subtle radiance that blurs fine lines and pores. It feels like nothing o...

Your makeup will go on smooth and last even longer with this ultra-hydrating, skin-perfecting primer.

How: After skincare, apply to clean, moisturized skin with fingertips. Allow primer to fully dry down before applying makeup.
Where: Entire face.
When: After skincare and before makeup.

Good to Know: Not going for a full face? On days you're simply covering a breakout, use this primer only in the area you're applying concealer. It'll smooth out the texture so makeup goes on seamlessly.

Water (Aqua) (Eau), Butylene Glycol, Calcium Sodium Borosilicate, Silica, Niacinamide, Dipropylene Glycol, Glycerin, Dipentaerythrityl Hexa C5-9 Acid Esters, Coco-Caprylate/Caprate, Pentylene Glycol, Diamond Powder, Tapioca Starch, Hydrolyzed Sodium Hyaluronate, Cetearyl Olivate, Caprylyl Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sorbitan Olivate, Mica, Sodium Polyacrylate, Phenoxyethanol, Titanium Dioxide (CI 77891)

Free from parabens, silicones, sulfates, and 1,350+ ingredients that have questionable data.

Packaging made with 10% PCR (post-consumer recycled) plastic.

Formulated With:

Hydrates skin

Helps even skin tone

"Very lightweight but effective primer, my makeup looks flawless when I use this product, Has no scent, and feels good on the skin."


- Maria

Adding Face Primer to Your Routine

Step 1: Prime
Face Primer
Step 2: Face
Multi-Serum Skin Tint SPF 40
Step 3: Cheek
Blush Stick
Step 4: Lip
Smoothing Lip Blush

The Experience

Finish

A natural, subtle radiance and slightly blurred skin
Feels Like

A soft, lightweight moisturizer that instantly sinks into skin and leaves behind a soft, smooth feel but no residue
4.7
Rated 4.7 out of 5 stars
Based on 64 reviews
Total 5 star reviews: 49 Total 4 star reviews: 13 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 0
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Reviews Summary
Customers say this primer feels lightweight and silky on the skin. Many reviews mention how smoothly makeup applies over it, with the product absorbing quickly without feeling sticky. Users appreciate its effectiveness in warm weather, with makeup staying in place throughout the day. The lightweight formula works well for various skin types, and many note it can be worn alone or under makeup. Some mention waiting a few minutes before applying foundation to prevent pilling. The pump dispenser receives praise, though several note it should be stored upright for best results.
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64 reviews
  • LW
    Lisa W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    22 hours ago
    Great product!

    The application is smooth, dries quick, and feels luxurious.

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  • HR
    Holly R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love!

    Smooths lines and blurs wrinkles, love it!

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  • K
    KR
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Perfect!

    The best primer ever! Hydrating but not greasy. Leaves your skin soft, smooth, and silky. I hate anything heavy on my face , and I have sensitive skin. This feels light and refreshing, and leaves a soft, blurred glow to your face and makeup. Outstanding!

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  • KH
    Kathryn H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Perfectly primed!

    Non greasy, smoothing primer perfect for all day wear! Better than most primers I’ve tried and makeup stays in place!

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  • KE
    Kasey E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    9 months ago
    It really works!

    This really keeps my makeup on longer! It’s a natural finish, not dewy or shiny or matte. It’s a light, airy lotion and you need just a little bit (1/2 pumps?) to cover your face. I put some on and let it sit for 15-30 seconds before putting makeup on. It’s magic!

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